Hamptons N Pin Psychiatry

Calm. Care. Clarity.

Professional psychiatric and mental health care delivered in a calming, approachable East End setting.

Brand Essence

Mission: Provide trusted, compassionate care that helps patients feel steady, understood, and supported.

Personality: Trustworthy, serene, grounded, and modern.

Visual Atmosphere: Coastal calm — sea breeze, sand, gentle water, and stability.

Color Palette

Use the primary and accent colors consistently for recognizability. Maintain generous white space for a clean, professional feel.

Sea Green
#2E8B7D
Primary – headers, accents

Sand Tan
#D8C9B5
Accent – soft backgrounds

Deep Charcoal
#333333
Primary text

Soft Grey
#F5F5F5
Backgrounds, spacing

White
#FFFFFF
Clean contrast

Typography

Pair one elegant serif for headings with a clean sans-serif for body text. Keep contrast high and line spacing comfortable for readability.

Heading Example (Playfair Display)

Your path to mental wellness begins here

Body Example (Lato / Open Sans)

Clear, welcoming, and readable across devices. Use 16–18px for body text and 14–16px for buttons or labels.

UI Elements

Headings in Sea Green or Deep Charcoal depending on background.
Links in Sea Green with underline or lighter tint on hover.
Inputs with Soft Grey borders and Sea Green focus outlines.
Alternate section backgrounds: White → Soft Grey → subtle Sand Tan.

Imagery & Mood

Select photography that communicates calm and safety: soft coastal light, minimal clutter, and balanced compositions. Apply a Sand Tan overlay (~20% opacity) for text legibility.

Voice & Messaging

Maintain a tone that is compassionate, clear, and grounded. Use accessible language and avoid overly clinical or urgent phrasing.

Say

“Schedule a consultation.”
“We’ll create a plan that fits your needs.”
“Care that meets you where you are.”

Avoid

Urgent or aggressive phrasing (e.g., “Act now!”).
Overly technical or clinical language.