Hamptons N Pin Psychiatry
Calm. Care. Clarity.
Professional psychiatric and mental health care delivered in a calming, approachable East End setting.
Brand Essence
Mission: Provide trusted, compassionate care that helps patients feel steady, understood, and supported.
Personality: Trustworthy, serene, grounded, and modern.
Visual Atmosphere: Coastal calm — sea breeze, sand, gentle water, and stability.
Color Palette
Use the primary and accent colors consistently for recognizability. Maintain generous white space for a clean, professional feel.
Sea Green
#2E8B7D
Primary – headers, accents
Sand Tan
#D8C9B5
Accent – soft backgrounds
Deep Charcoal
#333333
Primary text
Soft Grey
#F5F5F5
Backgrounds, spacing
White
#FFFFFF
Clean contrast
Typography
Pair one elegant serif for headings with a clean sans-serif for body text. Keep contrast high and line spacing comfortable for readability.
Heading Example (Playfair Display)
Your path to mental wellness begins here
Body Example (Lato / Open Sans)
Clear, welcoming, and readable across devices. Use 16–18px for body text and 14–16px for buttons or labels.
UI Elements
- Headings in Sea Green or Deep Charcoal depending on background.
- Links in Sea Green with underline or lighter tint on hover.
- Inputs with Soft Grey borders and Sea Green focus outlines.
- Alternate section backgrounds: White → Soft Grey → subtle Sand Tan.
Imagery & Mood
Select photography that communicates calm and safety: soft coastal light, minimal clutter, and balanced compositions. Apply a Sand Tan overlay (~20% opacity) for text legibility.
Voice & Messaging
Maintain a tone that is compassionate, clear, and grounded. Use accessible language and avoid overly clinical or urgent phrasing.
Say
- “Schedule a consultation.”
- “We’ll create a plan that fits your needs.”
- “Care that meets you where you are.”
Avoid
- Urgent or aggressive phrasing (e.g., “Act now!”).
- Overly technical or clinical language.