Leak & Associates — Digital Visibility Audit
Executive summary & 90-day plan
Executive Summary
You already rank for a few high-value services. The biggest opportunities: (1) add the missing service pages, (2) bring project stories onto your site as case studies, and (3) enrich your Google Business Profile with photos, reviews, and a proper services list. These steps increase your visibility and convert more qualified service requests.
On-Site (Website)
- Add 3 service pages: Push Wall, Cantilever Edge, Trench Drains.
- Convert Projects into case studies with photos, steps, outcomes.
- Strengthen CTAs (sticky Schedule), add FAQs + schema to each page.
Local / Maps (GBP)
- Set primary category; add services & business description.
- Upload 20–30 photos now; continue 3–5 photos/month.
- Start reviews cadence: 2–3/month; reply to every review.
Backlinks & Authority
- Target associations, vendors & trade press for quality links.
- Pitch 3 case studies; request links back to on-site pages.
- Add geo pages (NC/SC/GA/TN) and reinforce internal linking.
What’s Working
- Clear specialization in transfer station work
- Active rankings for tipping floor overlay & transfer station repair/design-build
- Strong project history and industry memberships
What’s Missing
- Missing service pages (Push Wall, Cantilever Edge, Trench Drains)
- Case studies live off-site; need on-site versions with photos/outcomes
- Google Business Profile needs photos, services, description, reviews
Keyword Ranking Distribution
Competitor Snapshot
30 / 60 / 90-Day Plan
Days 0–30
- Publish 3 service pages with FAQs + schema
- Enhance tipping floor & design-build pages
- Overhaul Google Business Profile (categories, services, photos)
Days 31–60
- Post 3 on-site case studies + internal links
- Pitch same projects to trade press/associations (earn links)
- Launch Repair Readiness Checklist lead magnet
Days 61–90
- Add state/region pages (NC/SC/GA/TN)
- Publish 2–3 short how-to/FAQ articles
- Build review cadence (2–3/month) on GBP
Prioritization — Impact × Confidence ÷ Effort (ICE)
Higher score = do first. Scale: Impact/Confidence/Effort (1–5). Effort is inverse (lower = easier).
| Phase | Initiative | Impact | Confidence | Effort | Priority |
|---|
Google Business Profile (Maps)
- Choose the best primary category; add true secondary categories.
- Add business description + services matching the website.
- Upload 20–30 photos now; 3–5 new every month.
- Start a review cadence (2–3/month) and respond to all.
Conversion Boosts
- Sticky “Schedule a Service” button on all service pages.
- Add a one-page Repair Readiness Checklist as a downloadable lead magnet.
- Clear FAQs addressing downtime, safety, and warranty on each service page.
Appendix: Plain-Language Definitions
Making your website easier to find on Google so more qualified buyers see it.
The words people type into Google (e.g., “push wall repair”).
Where your page appears in search results (1 = top of page one).
Your business listing on Google/Maps (name, phone, photos, reviews). Drives local visibility and calls.
A link from another website to yours—acts as a trust signal to Google.
A link between your own pages that helps visitors (and Google) find related content.
A focused page about a single service (e.g., Cantilever Edge Repair) with details, photos, and FAQs.
A short project story: problem → approach → result. Builds proof and targets specific searches.
Small bits of code that label content (services, FAQs) so Google can show richer results.
Marks Q&A on a page; can make those questions appear directly in Google results.
Tags added to links (e.g., on GBP) so analytics can attribute where visitors came from.
Name, Address, Phone number—should be consistent across your website and directories.
The map results on Google. Influenced by GBP completeness, proximity, reviews, and relevance.
How Google discovers (crawl) and stores (index) your pages so they can appear in results.
Files that guide search bots and list important pages; help ensure the right pages get indexed.
Speed and usability measures (loading, interactivity, visual stability) that affect user experience.
The action we want (e.g., “Schedule a Service” button) that turns visitors into leads.
A useful download (e.g., Repair Readiness Checklist) exchanged for contact details.
Overall trust built from quality content and backlinks. Not a Google score, but a useful shorthand.